Whether you’re an entrepreneur, a web-designer, or a geek in your parents’ basement trying to turn your Marvel Comics obsession into a paying business, ClickFunnels is one of the most exciting developments in online marketing.
They do everything with precision based on years of thorough research. Their advertisements with the gold prospector are unforgettable, their explainer videos are next-level, and their platform is among the simplest to navigate. It’s a plug-and-play masterpiece.
Except for one thing.
Now, don’t get me wrong…every landing page template they offer is a work of art. Not only are they easy on the eyes, they are scientifically-proven to convert viewers into leads.
There’s Just One Problem
ClickFunnels’ pages flow logically from back to front and top to bottom. It’s not that they have one killer design and the others are “also-rans.” Every template does exactly what the end user needs them to do, leading prospects logically through the decision cycle to a purchase. They place videos exactly where A/B split testing has shown videos should go. They use all the current colors. You can drag and drop every element of your message into exactly the right place.
But that’s where the problem is.
The one thing ClickFunnels can’t do for you – or for anyone for that matter – is to write your message.
Humans are a complex combination of intellect and emotion. They don’t usually make decisions based on the look and feel of a website, no matter how nice it is. While a poorly-designed website can cause people to leave prematurely, it takes more than clean layout and stock photos to close deals.
To lead people through the sales funnel from your advertisement to finished sale, you need to make a solid business case in their mind that they need your product now. Generic placeholder text just won’t cut it.
What We Think Doesn’t Matter To Them
Notice I said, “in their mind.” You and I already know your product is the best solution to their problem. You could slap gibberish on your website and we would still be convinced. But your prospect doesn’t know they need your product, even after they saw your powerful ad that drove them to your website. Even when they realize they need it, they still don’t know if your solution is the best choice. You have to prove how your product will actually make their life better, and that it is the best option available now. That requires more than a demonstration video. It takes real salesmanship, and most websites just don’t have that.
Do you know how to convert your passion for your product into compelling sales copy that drives traffic and closes sales?
Get Professional Help
Do you write up your own legal contracts, or do you hire a lawyer for that?
Do you prepare your company’s taxes, or do you hire a CPA for that?
By going to ClickFunnels, I’m going to guess that you thought you could save the cost of hiring a web designer and just do it yourself. I can’t argue with that. Web designers can be expensive, and we already saw that good design alone doesn’t convert leads to sales.
If you want your website to make a strong case for your business that drives people to enter their billing information, you hire a professional copywriter.
A seasoned copywriter knows how to structure your pitch from the advertisement to the landing page to the sales page to the follow-up e-mail to the autoresponder series so that it flows seamlessly and keeps the customer engaged all the way through.
Bonus points if you can find a copywriter who has experience with presentations, sales letters, and video production.
Take Your Website (And Your Business) To The Next Level
Take a few seconds right now to enter your name and contact information and let’s talk about what you want your ClickFunnels website to do for you. Whether you are just getting started or you want to streamline your existing websites, I can help you tell your story in a way that makes people want to do business with you.
Right now, I’m helping businesses all over the world, like:
- Fundamental Health Solutions, a chiropractor in Naples, FL.
- Anderson Advisors, a tax attorney group in Las Vegas, NV.
- Texas Business Buyers, a business brokerage in Kerrville, TX.
- Jan Potgeiter and Associates, a Fortune-500 negotiation trainer in Surrey, UK.
- PikMobile, the social photo sharing app for iPhone.
- Mike Almeyda, the leadership trainer from Charlotte, NC.
- Taryn Leiker, the wellness coach in Hays, KS.
- GenerationBridge Media, the video company in Ingram, TX.
- VAST Solutions, a web marketing company in Chicago, IL.
- and more…
Mr. Potgieter recently said, “I appreciate your professionalism. We are delighted with the quality of the work you’ve done.”
Waldon Fenster at VAST Solutions said, “You are my first call for writing and videos. We love working with you.”
Dr. Steve at Fundamental Health Solutions says, “I love the way you make my practice look and sound on the web. Your writing is some of my favorite to read.”
I want to be the writer you love to work with. It costs you nothing to talk, and if I’m not the right person to help you, I will direct you to the right person. I want to see you succeed in whatever you want to do.
Let’s get started.
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