Like Liam Neeson’s character in the movie, “Taken,” you got into your business because you had a “very particular set of skills.”
Even if your only skill is hiring other people who have skills, that’s still an important contribution you make to your community. You create jobs.
How did you get good at what you do?
You don’t waste time on things someone else could be doing:
- You hired an accountant to keep your numbers straight.
- You hired an attorney to give you legal counsel.
- You hired an HR manager to take care of…HR stuff.
In other words, you bring in professionals to take care of the important things that are outside of your area of expertise, so you can focus on the things you do best.
But What About All the Other Stuff, Like…
…your voicemail greeting?
It may seem like an insignificant thing, but your voicemail greeting is often a prospect’s first impression of your business. Does it make you sound like a professional or like someone who doesn’t care about first impressions?
…how your employees answer the phone?
When your people answer the phone, do they have a script that is designed to make the caller feel welcome and valued? Have you ever had to sit through a rough phone call with a customer who was agitated because the person who answered the phone at your business treated them poorly?
…how your e-mails reflect on your company?
Does your team send out professional-looking e-mails, or are they full of spelling and grammar errors? Do you think customers don’t care about that?
Everything on the Internet is moving toward video. Six hours of new content is uploaded to YouTube every minute. Do your videos look professional? Do they represent your brand the way you want? Are they carefully planned with a purpose and a Call-To-Action? Do you even HAVE videos of your business?
Do It Right!
You wouldn’t trust your tax preparation to an amateur, so why would you trust your customer-facing materials to your 16-year-old niece?
But That Stuff Is EXPENSIVE!
- Web developers aren’t cheap.
- Graphic designers aren’t cheap.
- Heaven help you if you have to hire a professional videographer.
- And ad agencies? Forget about it.
I get it.
Someday, you’ll be ready to write those checks. In the meantime, you need someone who can come in and clean up all these little projects AND make your business look like the massive professional enterprise it’s going to be someday.
Like a handyman, but with a laptop.
What The Butcher Said
If I go to the butcher and ask him what I should have for dinner every night, what do you think he’ll recommend? Steak, right? Maybe the Prime Rib.
What if I ask that same question of a nutritionist? She’ll give me a meal plan that includes fresh vegetables, some fish, whole-grain bread, and maybe yoghurt with fruit for breakfast, along with a little steak.
It’s the same with your marketing:
- A videographer will say you need
ahigh-end video for everything.
- The graphic designer suggests brochures for everything.
- Social media people think Facebook is the answer.
But what if you could work with a professional who speaks all of those languages, and understands how each one plays into your overall business plan and marketing strategy?
I can help you take a holistic view of your message.
Professional Services, Handyman Rates
For less than the price of a college-aged receptionist, you can have access to an experienced professional who can:
- Write sales letters, proposals, e-mails, and marketing newsletters.
- Shape your website and landing pages to lead prospects through the sales cycle seamlessly.
- Create professional voicemail greetings.
- Develop print materials, brochures, and web graphics that make your company look sharp.
- Create an e-book to use as a free lead-capture offer.
- Help you prepare professional presentations.
- Produce radio ads that catch people’s ears.
- Write a blog or produce a podcast that establishes you as an expert in your field.
- Write and produce professional-looking videos.
- Write that book you’ve been thinking about.
Remember when you covered the white board in the conference room with all those great ideas of things you wanted to do someday, but didn’t have the time or the know-how? It’s time to get those things done.
You And I Are In The Same Boat
I run a small business, too. I know the temptation to try to get stuff done as… (I won’t use the word “cheap”) inexpensively as possible. After all, some of your clients try to get as much out of you as they can for as CHEAP (I said it) as they can get away with.
We’re all in this together. We all want to get a good deal, but we all way to be paid what we’re worth. That’s why I come as a handyman, not a specialist.
Right now, I’m offering THREE TIERS of service, each with a FLAT MONTHLY SUBSCRIPTION rate:
Includes a full audit of your current print and web-based marketing materials and either:
- Write a weekly blog and monthly newsletter (approximately ten hours)
- Write an e-book for lead generation
- Write an e-mail/sales letter series, update your voicemail, or help you develop a professional presentation (do a different one each month, if you like)
Includes EVERYTHING in the Basic package (including all the options), but adds:
- Video scripting and planning
- Up to ten hours of graphic design services (print and web)
Includes EVERYTHING in the Basic AND Premier packages, THEN adds:
- Video production (pass-through costs excluded*)
- Convert your blog into a podcast
Of course, we can also work together on a project by project basis, or on an hourly basis. I want to make it as easy for you as possible, because I want to be the guy you come back to over and over again. The only limit to what we can do at this level is your imagination (and I have a few ideas to get that cooking, too).
So, where do you want to go?
It’s time for you to focus on the things you’re good at. Let the rest of us handle this other stuff, so you don’t have to.
Let’s start at the level that works for you, and grow together over time. Once you see how a small-business handyman can take things off your plate and make them shine, you’ll never go back.
Contact me now and let’s talk about next steps.