Let me ask you a couple of questions:
- Do you have more business in your pipeline than you could ever serve?
- Can your customers and employees accurately explain exactly what you do and why you are different from your competitors?
- Does your website logically lead prospects through the decision cycle?
- Could you get up in front of a room full of prospects, board members, or potential investors and inspire them to take action?
- Does your voicemail greeting make people feel welcome and important?
- Do grammar and spelling errors in e-mails make your team look ignorant?
- Do you have consistent and audience-appropriate messaging and branding across all your sales and marketing channels?
- Is any part of your business process dependent on the memory of your team members?
- Is there a book, a training course, a video series, or a podcast hidden in your business (or between your ears), but no one has the time to get it done?
- Do you have an effective, standardized process for onboarding new employees?
It might be time to bring in a writer.
How A “Chef” Can Change Your Business
Anyone can cook, but you can tell when your meal was prepared by a chef.
In the same way, anyone can write, but not everyone can write in a way that is interesting, compelling, and persuasive.
Sales and marketing have always been, and will always be, about persuasion – the process of leading people to make a decision.
Persuasion isn’t just telling people what to do, or even why they should do it. Humans are both rational and emotional decision-makers, so you have to know how to appeal to both their logical intellect and their emotions.
Sell The Sizzle, Not The Steak
No matter what communication technologies come along, you are marketing your product, service, or idea to humans. With humans, persuasion always starts with words — even TV commercials start with a script.
Your website, brochures, and social media pages are an essential part of your sales team because they are often your customers’ first impression of you. Too many businesses believe that the fact that they have a website, and e-mail responder, or videos on YouTube is enough to drive traffic.
But just like you can recognize a sales professional out of a crowd of hucksters, you can tell when a company has made the effort to develop their website, e-mail, or video in a professional way.
You’ve seen enough sloppy writing to know what I’m talking about. The Internet is a wasteland of words. You can be the world’s top expert in your field and still know nothing about presenting it in a persuasive way.
Have you ever sat through a corporate budget meeting?
Let’s work together to make sure that your core customer sees your business as the kind of trustworthy professional they want to work with.
(Yes, I did just violate the rules of prepositions you learned in 7th grade. Good catch!)
What Can We Do Together?
I can help you:
- Audit and streamline your website and marketing materials
- Develop a blog or podcast that establishes you as a credible expert in your field
- Identify and market the qualities that differentiate your business
- Make sure your company makes customers feel welcome – from your voicemail greeting to the “Add to Cart” button on your website.
- Communicate your mission and value proposition to the world (and your own employees!)
- Develop scripts for your sales and customer service teams
- Write that book you’ve been thinking about
- Write an e-book that you can use as a giveaway for your lead generator
- Develop a training system for new employees
- Build a video series you can sell online
- Streamline the forms and processes in your office
- Add things to this list…
Contact me now and let’s see what we can do together.